Our Little Town

Early
History of Nathan's in Oceanside
An Exclusive
Interview with Murray (son of Nathan)
Handwerker
By
Howard B. Levy
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On
February 1, 2004, I had the distinct pleasure and privilege of chatting
with 82-year old Murray Handwerker and his wife, Dorothy. The son of
Nathan Handwerker (founder in 1916 of Nathan's Famous in Coney Island), Murray was the visionary
who, with Dorothy, took over ownership and operation the then closed
Roadside Rest
in late 1956 and brought back its success and its
glory and fame to our
little town. In 1959, that glory and fame was enhanced
exponentially when the
Roadside Rest
took on the Nathan's name.
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As discussed in detail
elsewhere
on this site, until mid-1942, the
Roadside Rest
was a place of great
popularity and renown that had fallen on bad times during and after World War II. According to Murray, it was so rundown that it was closed for the
summer of 1956 and put up for sale by its debt-ridden owner. But
meanwhile, a
building boom had caused the population of suburban Long Island towns to
begin grow rapidly after the war, and in
Oceanside, it exploded in
1955. Murray saw opportunity.
Below are some selected
excerpts of my 2004 conversation with the Handwerkers:
HL: |
So I have some questions I would like to ask you if you don't mind. |
MH: |
Oh, I don't mind. If I can answer it, I'll be very happy to. |
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HL: |
I appreciate that very much. I'm going
to go chronologically. |
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MH: |
Well, you'll put my brain in order because it been a long time since
my wife and I took over that operation, and it
was just the two of us |
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HL: |
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How old were you
then? |
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MH: |
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I was about 35 years old. |
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HL: |
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Newsday said the property had been closed for while before you
took over. |
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MH: |
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Yes, the owner
[Murray Hadfield]
went to Florida and had some problems, and he put it up
for sale. |
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HL: |
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Do you know how
long it was closed? |
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MH: |
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Oh, I think it was closed maybe one summer because it was run down and
he, of course, had to make a deal to get out of the property himself; he
had some debt that he had to resolve. Oh, it was a short time; it
was one summer. I took it over right after the summer
[October
5, 1956].
I
always believed in working into the community as part of a going
business. So I became very active in the Oceanside Board of Trade right
away. They were happy to see someone take over the property, renovate it and
bring it back to life. Nothing was happening or developing along
Long Beach Road because the Roadside Rest was a rundown
operation. A lot of people weren't renewing their leases. But we put a little "jazz" into the whole community. |
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HL: |
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What attracted
you to invest in the Roadside Rest? |
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MH: |
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Long Beach Road was a major road to go to the Atlantic Ocean and to Long
Beach, and that's why I thought we did enough investigations to see what
was happening on Long Island after the war ended. People were
coming back from all over the world, and they were really moving out to
the Island. That's when Levitt built their major community, and
housing developed on Long Island. |
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HL: |
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When you took over in 1956 or early 1957, did you remove the round tables
[shown
in post cards
circa
1940] and put in
the picnic tables? |
MH: |
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Yes, we had to change them almost right away 'cause a lot of them were
rusted -- not in good shape; they were metal tables. |
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HL: |
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When you
operated the Roadside Rest before it was Nathan's, were you
serving Nathan's hot dogs? |
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MH: |
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They were made by the same company that made Nathan's hot dogs, and I
had arrangements to have them made with the same formula that Nathan's
was using. The formula was my mother's formula, the spice formula,
and I wanted to make sure that the quality and the standards were of
that type. |
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HL: |
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So they were
effectively the same hot dogs. |
MH: |
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Absolutely. Of course, we had a little battle between the
companies, but we worked things out
-- fortunately. |
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HL: |
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Were the fries
the same? |
MH: |
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Certainly, yes, absolutely. We used Mazola corn oil, and the
potatoes came from Maine. The Maine potato was the best potato for
frying. I took my knowledge that I developed in Coney Island when
I was there and used that to develop the Murray-Oceanside operation. |
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HL: |
Let's jump to 1959 when the property became
a Nathan's.
(Continued
below) |
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Ash tray used in
the early days of our Nathan's
Promotional
glass tumbler given away at our Nathan's opening |
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MH: |
Well, my father was very concerned that I would have less of an
involvement with the Nathan's operation if I stayed involved with
Oceanside, and he came to me and wanted to know if I was willing to
merge it into the Nathan's organization. I knew what the potential
was with Nathan's, but I wasn't 100% sure of the l-o-o-o-n-g
[Murray
stretched that word]
term
advantage of being with Nathan's rather than being on my own. So
we thought about it because my wife and I really went all out to put all
our own personal investments into that operation. It was
ours. The result was that Nathan's, of course, took it over with a
long-term lease, and then I sold out everything. |
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HL: |
One last question for you, Murray. You are
82 years old. Do you still eat hot
dogs?
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MH: |
Absolutely! |
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Newsday
ad for opening day, June 4, 1959 |
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UPDATE, May 14,
2011:
We sadly report that, Murray Handwerker, the man who rescued our beloved
Roadside Rest in
1956 and in 1959, along with his brother, Sol, turned it into a
Nathan's Famous for all our pleasure,
passed away today in Florida at age 89. After
Oceanside, Murray
has been ceredited with growing the
Nathan's brand and the company into a national franchise and made Nathan's hot dogs a household
word by bringing them to malls, airports and supermarkets everywhere for
all to enjoy.
We
would like the entire Handwerker
family to know how much we appreciate the many, many hours of
pleasure over 20 years and incredible memories that Murray gave to the people of
our home
town and the surrounding Long Island area by saving our beloved Roadside
Rest and turning it into a
Nathan's Famous. We will always treasure those
memories.
According to a
death notice placed in the New York Times by his family, "He
will be remembered for bringing love, happiness and fond memories to so
many people."
His loving wife of
67 years, Dorothy, had passed
away almost two years earlier in June 2009. May they rest in peace
together.
The foregoing appears to be
the only interview of Murray (with Dorothy) online and probably his last, according to
their son, Bill, author of
Nathan's Famous: The First 100 Years
(whom we spoke to in 2015). The only online
obituary found for Murray that mentioned our cherished
Nathan's Roadside Rest in
our little town,
is in a web-based column (which is also linked to this page) called
"The Eulogizer" of the Jewish Telegraphic Agency (JTA)
that highlights the life
accomplishments of famous and not-so-famous Jews who have passed away.
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Click
here to read what tMurray and Dorothy Handwerker said about our Nathan's/Roadside
Rest page.
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Copyright ©
2004, 2011 and 2015
by Howard B. Levy and
1960 Sailors
Association
Inc. All rights reserved.

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